Why Your Google Business Profile Matters
If you run a local business in Ireland, your Google Business Profile (GBP) is one of the most powerful free tools to drive traffic, leads, and visibility—especially for Google Maps and local search results.
A properly set up and optimized GBP can help you:
- Appear in the Local 3-Pack
- Increase your calls, directions, and website visits
- Build trust through reviews and photos
- Rank higher without paying for ads
Here’s a simple, step-by-step guide to get your business listed correctly and effectively.
Step 1: Sign In and Visit the Google Business Page
Go to google.com/business and sign in with a Google account tied to your business (preferably your business email).
Step 2: Add Your Business Name
Type your official business name exactly as it appears on your website or signage.
Tip: Avoid keyword stuffing. “Sevenoways Innovations” is good. “Sevenoways Web Design & SEO Sligo Ireland” might violate Google’s guidelines.
Step 3: Choose the Right Category
Start typing your service or product to find the closest match.
Example:
✅ “Website Designer”
✅ “Marketing Agency”
✅ “Digital Marketing Service”
You can add secondary categories later.
Step 4: Enter Your Business Location
If customers visit your physical location:
- Add your full address (with correct Eircode)
If you don’t serve customers at a physical location:
- Select “I deliver goods and services to my customers”
- Then list your service areas (e.g. Sligo, Leitrim, Mayo)
Step 5: Add Contact Information
Fill in:
- Business phone number
- Website URL (e.g., https://www.sevenoways.com)
If you don’t have a site yet, you can create a free one via Google—but a professionally built site is highly recommended for SEO and credibility.
Step 6: Set Business Hours
Add your operating hours, including:
- Standard opening times
- Holiday or special hours (important for seasonal businesses)
Step 7: Upload Photos & Logo
Photos help build trust and improve engagement by 35% or more.
Upload:
- Logo (square)
- Exterior (if applicable)
- Team photos
- Products or services
- Before/after shots (for trades/services)
📷 Pro Tip: Add at least 10 images to start.
Step 8: Verify Your Business
Google will ask you to verify ownership, usually via:
- Postcard (most common)
- Phone call or SMS
- Email (for some categories)
Once verified, your profile will be live and you’ll gain access to Google Insights, reviews, and more.
Step 9: Add Additional Info
After verification, return to your profile and complete:
- Business description (750 characters)
- Services with pricing if possible
- Products (great for eCommerce or service bundles)
- Attributes (e.g., wheelchair-accessible, women-owned)
Step 10: Keep It Active!
Once live, keep your Google Business Profile fresh and active by:
- Posting weekly updates, promotions, blog links
- Asking for and responding to reviews
- Updating hours or services as needed
- Tracking results via Google Business Insights
Pro Tip from Sevenoways Innovations
Most businesses set up their GMB profile once—and forget it. But Google rewards active profiles with better rankings and more exposure.
We offer a GMB optimization service that includes:
- Full setup & verification
- Weekly post scheduling
- SEO keyword placement
- Local citation building
- Review response templates
📞 Call +353 71 9839 777
📧 Email: Support@sevenoways.com
🌍 www.sevenoways.com
Conclusion
Your Google Business Profile is one of the most effective tools to boost local visibility in Ireland—if it’s set up and used properly.
Use the above steps to take full control of your online presence. Or if you’d rather have experts handle it for you, Sevenoways Innovations is here to help.
